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New Richmond, WI · River Falls Metro Mon–Fri 8a–5p · Sat by appt Owner-operated · Veteran-friendly

Commercial Floor Coatings · New Richmond, WI · Est. 2003

Commercial Floor Coatings in New Richmond, Wisconsin.

New Richmond is a St. Croix County city north of Hudson, sitting on the Willow River along Highway 65. Fast-growing suburb of the east Twin Cities metro with a small-town downtown core. About 45 minutes north of River Falls. We install polyurea + polyaspartic floor coatings for New Richmond homeowners — diamond-ground prep, custom flake colors, 1–2 day install, written 15-year warranty. Mix of historic downtown homes (1890s-1920s), mid-century housing on the city's north side, and substantial post-2000 suburban developments along the Highway 65 corridor and into the surrounding township.

Text Dave · 715-307-8302 See Pricing

Commercial Floor Coatings in New Richmond

What an install looks like in New Richmond.

New Richmond is a regular install territory for us because it's growing — substantial new construction along Highway 65 and into the surrounding townships. The historic downtown has 1890s-1920s slabs that need real prep work. Mid-century housing on the city's north side grinds cleaner. The Willow River area homes near the state park sometimes need moisture testing for below-grade installs. We batch New Richmond with Hudson and Somerset jobs to keep the drive efficient.

Commercial Floor Coatings specifically in New Richmond

New Richmond commercial work covers downtown Knowles Avenue retail, the Highway 65 commercial strip, and the industrial park district. We schedule weekend installs to avoid business-hour disruption. Restaurants get OSHA-compliant anti-slip aggregate. Auto bays get chemical-resistance primer under the polyurea.

Neighborhoods we work in

  • Downtown / Knowles Avenue
  • North New Richmond
  • Highway 65 corridor
  • Willow River area
  • Industrial Park district
  • South New Richmond
20+ Years installing Commercial coatings since 2003
24-48HRS Return to service Off-hours + weekend installs
$2M Liability coverage Certificates available
15YR Written warranty Same as residential

Why we don't install epoxy in New Richmond

Why polyurea makes more sense than epoxy in a commercial space.

Commercial floors fail in different ways than residential. Forklift point-loads, hot tire pickup from work vehicles, chemical exposure from oils and degreasers, and the financial cost of a closed bay. Standard epoxy can't handle any of those reliably. Polyurea is what industrial spaces have been moving to for the last decade — and what we install exclusively.

Standard Commercial Epoxy What most commercial installers still apply
  • Chips under forklift point-loads. A loaded forklift puts thousands of pounds on a small wheel contact patch. Epoxy fractures along the load lines.
  • Yellows under fluorescent + sun. Showroom floors photograph terribly after the first year. Customer impression matters.
  • Hot tire pickup on shop floors. Vehicles pulling into service bays hot in summer lift the coating where the tires sit.
  • 3-7 day cure = lost shifts. Standard epoxy is solvent-borne and slow. A retail floor closed for a week is real revenue loss.
  • VCT under it ages out. Commercial spaces still using vinyl composition tile waste hours every quarter on stripping + waxing. The math doesn't work past year three.
Polyurea + Polyaspartic Industrial What we install instead
  • Forklift-rated abrasion + impact. Polyurea's tensile strength handles point-loads epoxy can't. Standard rating for warehouses and manufacturing floors.
  • UV-stable for life. Polyaspartic topcoat does not yellow under fluorescent, sodium-vapor, or sunlight. Showroom floors stay showroom-grade.
  • Heat + chemical resistant. No hot-tire pickup, no peeling around oil drips, withstands degreasers and sanitizers used in daily wash-down.
  • 24-48 hour return to service. Off-hours + weekend installs are standard. Most commercial floors run prep + basecoat + topcoat over a single Saturday-Sunday and the team walks in Monday to a sealed floor.
  • VCT replacement that's permanent. Sweep and mop instead of strip and wax. Eliminates the recurring labor cost of vinyl tile maintenance, often paying back the install cost within 18-24 months on labor savings alone.

Bottom line: polyurea costs the same or slightly more than a contractor-grade commercial epoxy install per square foot, lasts 3-5× as long, requires no maintenance, and doesn't close your operation for a week to install. Every commercial customer we've installed for since the polyurea switch (2010) is still on the original floor.

New Richmond Pricing

Commercial Floor Coatings cost in New Richmond, WI: $7–9 per sq ft.

Commercial pricing varies more than residential because mobilization and crew time amortize across larger jobs. Below are typical ranges by project size + use case. Every commercial install includes diamond-ground prep, polyurea + polyaspartic system, COI on request, and the 15-year warranty. Larger jobs get phased install scheduling and milestone reporting.

Smaller Commercial

1,500 sq ft

retail showroom or service bay

From $10,500 to $13,500
  • Polyurea flake or solid color
  • Off-hours install scheduling
  • COI provided on request
  • Done in 1-2 days
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Most Common

5,000 sq ft

warehouse or auto shop

From $30,000 to $40,000
  • Polyurea solid color industrial
  • Phased install (keep operating)
  • COI + written milestone schedule
  • Done in 2-3 days
Get my number
Large Industrial

10,000+ sq ft

warehouse, manufacturing

From $50,000 to $70,000
  • Bid by scope (per sq ft drops)
  • Phased install + traffic lanes
  • Full project documentation
  • Multi-day or weekend window
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Food-service and USDA-rated installs (integral cove base, anti-slip aggregate) run $8-11 / sq ft regardless of size. Send photos + square footage and Dave will work up a written quote with line-item scope, typically within 48 hours.

The 6-step install

How we install your floor in New Richmond.

Same checklist on every floor. The reason our coatings still look new at year ten when the cheap stuff peeled in year two.

  1. 01

    Site walkthrough + scope

    For commercial projects, we start with an on-site walkthrough to scope conditions: existing coating type, slab condition, equipment that needs to stay in place, traffic patterns, and operational constraints (when can we install, what areas need to stay accessible). Written scope and milestone schedule out to you within 48 hours.
  2. 02

    Diamond grinding

    Industrial diamond-tooled grinders, larger than residential equipment, with HEPA-vacuum dust collection so we can prep occupied buildings without making the rest of the space unusable. Removes existing coatings, sealers, oil contamination, and the weak top layer of concrete.
  3. 03

    Crack repair + slab prep

    Cracks filled with flexible polyurea joint filler. Spalled areas patched with polymer-modified compound. Saw-cuts and control joints either filled flush or maintained as visible — depends on the use case.
  4. 04

    Polyurea basecoat (forklift-rated)

    Industrial-grade polyurea basecoat at higher mil thickness than residential installs. This is the structural layer that handles point-loads, equipment traffic, and impact resistance.
  5. 05

    Flake or aggregate broadcast

    Decorative flake (showroom-grade), solid color (industrial), or anti-slip aggregate (food-service / wet environments). Density and aggressiveness calibrated to the application and traffic load.
  6. 06

    Polyaspartic UV topcoat + warranty

    UV-stable polyaspartic topcoat seals the system. 15-year written warranty against chip, crack, peel under commercial use; lifetime UV-fade warranty on topcoat. Final walkthrough with operations team before we leave.

New Richmond questions

Common questions for New Richmond homeowners.

How long is the drive to New Richmond from River Falls?
About 45 minutes north via Highway 65. We batch New Richmond installs with Hudson and Somerset jobs. Lead time is typically 1-2 weeks out from quote.
Do you serve the newer Highway 65 corridor subdivisions?
Yes — those are some of our most efficient installs. Post-2000 slabs grind cleanly with minimal prep. Single-day installs are typical.
What about homes near Willow River State Park?
Lake and river proximity adds humidity to lower-level slabs. We run a calcium chloride MVER moisture test on every below-grade install near the park. Most slabs clear standard polyurea; some need a moisture-mitigation primer.
How long will my commercial space be closed during the install?
Most commercial installs run prep + basecoat + topcoat over a single weekend (Friday night through Sunday). Walk-on Monday morning, full operation Monday or Tuesday. Phased installs (keep half the floor in service while the other half cures, then swap) are available for spaces that genuinely can't close. Larger jobs (5,000+ sq ft) typically need 2-3 days but can be scheduled around your operating hours.
How much does a commercial floor coating cost per square foot?
Standard commercial polyurea installs run $6-8 per square foot for solid-color industrial work and $7-9 per square foot for decorative flake / showroom-grade. Food-service installs with integral cove base + anti-slip aggregate run $8-11 / sq ft. Per-sq-ft cost drops on larger jobs (10,000+ sq ft typically lands at $5-7 / sq ft) because mobilization amortizes.
Do you provide a certificate of insurance?
Yes — $2M general liability coverage, COI provided on request. Standard for commercial work where property managers, GCs, or corporate insurance departments require it. Larger jobs also come with a written scope, milestone schedule, and progress photos.
Is polyurea worth the upgrade vs commercial epoxy?
Yes, in commercial settings the gap is bigger than in residential. Forklift-rated abrasion, hot-tire safety, faster return to service, and lifetime UV stability all matter more in commercial use. Per-sq-ft cost is roughly equivalent to professional commercial epoxy; lifespan is 3-5× longer; and the 24-48 hour return-to-service vs epoxy's 3-7 days saves real money on closed-operation cost.
Can polyurea handle forklift traffic?
Yes — that's actually one of polyurea's strongest applications. The basecoat goes down at higher mil thickness for industrial installs, and polyurea's tensile strength handles point-loads that fracture epoxy. Standard for warehouses, manufacturing floors, and shipping bays.
Will a polyurea floor work in a commercial kitchen or food service?
Yes — we install seamless polyurea with integral cove base for food-service applications. No grout lines or floor-wall seams where bacteria collect. Slip-resistant aggregate standard for wet kitchen environments. Withstands daily wash-down with commercial degreasers and sanitizers. USDA-compatible build.
Can we replace VCT (vinyl composition tile) with polyurea?
Yes, and it's one of the more financially obvious upgrades. VCT requires quarterly stripping + waxing — that recurring labor cost adds up fast. Polyurea is sweep-and-mop, no maintenance. The install pays back within 18-24 months on labor savings for most commercial spaces, and the floor lasts 15+ years vs VCT's 7-10.
Do you handle larger commercial projects (10,000+ sq ft)?
Yes. Larger commercial jobs run as phased installs over multiple days, typically with written milestone schedules and progress photos at each phase. We've installed in warehouses, manufacturing facilities, and large retail. Per-sq-ft cost drops on larger jobs because mobilization amortizes — typically $5-7 / sq ft for 10,000+ sq ft.
What happens if the floor gets damaged during use?
Spot repairs are straightforward — diamond grind the damaged area, re-coat with the same system, blends in cleanly. Most damage from heavy use is impact (dropped equipment, dragged pallets) and is covered for repair under the 15-year warranty under normal use. Abuse, deliberate damage, or improper chemical exposure (battery acid, paint stripper, etc.) is excluded.
Can the floor color match our brand?
Yes — flake blends are available in dozens of colors and we can match logo or brand colors closely. Solid-color installs allow custom pigment matching. Auto dealers, retail brands, and franchise operators often spec the floor color to match showroom signage or brand standards. Bring the color spec at quote time.

More in New Richmond

All the floor coatings we install in New Richmond, WI.

Whatever the slab — garage, basement, patio, mudroom, commercial — same diamond-ground prep, same polyurea + polyaspartic system, same 15-year warranty. Bundle pricing if you book multiple rooms in one visit.

Commercial Floor Coatings elsewhere

Commercial Floor Coatings in nearby cities.

Same diamond-ground prep, same polyurea + polyaspartic system, same 15-year warranty across our entire service area. If you're outside New Richmond, here's where else we install.

← See Commercial Floor Coatings details and full service area

Talk to Dave

Ready for a commercial floor coatings install in New Richmond?

Send Dave four photos of your slab — he'll text back a real New Richmond number same-day. No salesperson, no quote-bot, no follow-up calls.

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